‘Fifty Shades of Grey’ Dominates the Box Office w. $81.6 Million

‘Fifty Shades of Grey’ set the box office on fire this weekend, earning a record breaking $81.6 million. Fellow new release, ‘Kingsman: The Secret Service also did good business this weekend.

Check out my box office analysis after the jump.

After earning a massive $30.2 million on Friday, ‘Fifty Shades of Grey’ whipped up an impressive $81.7 million for the three-day weekend. This haul obliterated the record for the highest grossing President’s Day weekend, eclipsing the past record holder, ‘Valentine’s Day’ by also $30 million dollars.

Speaking of Valentine’s Day, the film had its best day on the holiday, pulling in $36.7 million which is more than ‘Kingsman: The Secret Service’ made in its entire weekend. The movie also became the second best opener in February behind ‘Passion of the Christ ($83.8 million) and became the fifth best opening for a Rated-R movie.

Despite its box office dominance, the film received a C+ cinema score from audiences, showing that the film is not being received well by audiences.

Coming in second, ‘Kingsman: The Secret Service’ pulled in a very nice $35.6 million. The film was able to counter program ‘Fifty Shades’ nicely, attracting men and a decent amount of women. People who went to see this film were 57 percent male and 60 percent over the age of 25.

Last weekend’s champion, ‘The SpongeBob Movie: Sponge Out of Water’ was able to lure families out to the movie this weekend, earning and estimated $30.5 million. Look for this movie to pass the $100 million mark in the U.S. by the end of President’s Day.

‘American Sniper’ continues to perform well, earning $16.4 million which is down only 29.4 percent from last weekend. Also, the Clint Eastwood directed movie passed the $300-million-dollar-mark this weekend, for a total of $304.1 million at the domestic box office.

Rounding out the top five, ‘Jupiter Ascending’ took another hit, earning $9.4 million in its second weekend. So far the film has made $32.5 million and looks like it has no hopes of recouping its $173 million budget.

The top 12 was up 43.4 percent from last weekend, earning $196 million.

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