‘Cinderella’ Rules The Box Office with $70M, ‘Run All Night’ Stumbles (Mar. 13-15)

Disney has struck gold again! The live-action remake of the 1950’s animated classic ‘Cinderella’ reigned supreme at the box office this weekend with $70 million. Liam Neeson’s most recent action thriller ‘Run All Night’ failed to run as far as previous attempts this weekend, earning a fraction of what his movies normally do.

Ever since ‘Alice in Wonderland’ earned a massive $1 billion at the international box office back in 2010, Disney has been raiding its closet, dusting off its old animated classics and remaking them into live-action blockbusters. Since then, the studio has released three more of these remakes that include ‘Oz the Great and Powerful’, ‘Maleficent’, and now ‘Cinderella’. Disney can now add their latest attempt to the list of successes.

CINDERELLA

With and estimated $70 million in the bank already, ‘Cinderella’ is well on its way. The movie debuted above last years ‘Maleficent’ ($69.4M) which is significant considering that the lead of this movie, Lily James, doesn’t have the star power of Angelina Jolie. The moviegoing audience for the film was 68% female, 66% families and 31% were under the age of 12.

‘Cinderella’ serves as the biggest opening weekend for Kenneth Branagh as a director, beating out previous title holder ‘Thor’ ($65.7M). This is a very impressive opening considering that most relatable titles cost twice as much as ‘Cinderella’s’ $95 million production budget. With great reviews and fantastic word of mouth (‘A’CinemaScore), ‘Cinderella’ is almost guaranteed a total above $200 million.

RUN ALL NIGHT‘Run All Night’ was no match for ‘Cinderella’ this weekend, landing in the second spot with a disappointing $11 million. This number is $4 million below prerelease tracking, luring an audience that was 52% female and 86% over the age of 25. This is below Liam Neeson’s ‘A Walk Among The Tombstones” $12.8 million opening weekend and that was also considered a disappointment.

‘Kingsman: The Secret Service’ reclaimed the number three spot, easing 25 percent to $6.2 million in its fifth weekend of release. The film will likely close above $120 million.

Rounding out the top 5, ‘Focus’ earned $5.8 million and last weekend’s top movie ‘Chappie’ earned $5.8 million.

The top 12 earned $123.9 million which is up 21.1 percent from the same weekend last year.

Let us know in the comments what you saw this weekend and what you thought of them!

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